Science Communication.
I have always considered myself something of the missing link between science and communications. I love science, but I don't like how scientists talk. Its too minute. I love people. Yet, I don't like how they tend to make things worse (something that bothers the scientist in me). There must be a happy medium. I'm the happy medium. Hi.
ADVICE FOR TALKING SCIENCE TO NORMAL PEOPLE
1-hr Workshop, Instructor: Steven Sobieszczyk
Course Description
Learning about effective communication is easy. Actually following through and communicating effectively...well, not so much. Scientists are brilliant and attentive people but they seem to stumble on the simple nuances of how most people talk day-to-day. But bringing science to the masses doesn't need to be discouraging or devolve to "dumbing down your research." It's about being wise. Being selective. It's about putting yourself in their shoes. Be clear, concise, and a bit irreverent. Now sit back and enjoy, here's some simple advice for talking science to normal people.. The key parts of this course will address:
Course Description
Learning about effective communication is easy. Actually following through and communicating effectively...well, not so much. Scientists are brilliant and attentive people but they seem to stumble on the simple nuances of how most people talk day-to-day. But bringing science to the masses doesn't need to be discouraging or devolve to "dumbing down your research." It's about being wise. Being selective. It's about putting yourself in their shoes. Be clear, concise, and a bit irreverent. Now sit back and enjoy, here's some simple advice for talking science to normal people.. The key parts of this course will address:
- Considerations for all communication products
- Adjust talk for the right audience
- What goes into a presentation
- Watch your language (i.e., no jargon)
- The data doesn't "show" shit, lead them to the conclusions
- Leave audience wanting more
GUIDE TO SHARING YOUR RESEARCH WITH THE PUBLIC
4-hr Short Course, Instructor: Steven Sobieszczyk
Course Description
The "Guide to Sharing Your Research with the Public" workshop will focus on ways scientists, researchers, and policymakers can improve communication with the general public. The key parts of this course will address:
Textbook (optional)
Course Description
The "Guide to Sharing Your Research with the Public" workshop will focus on ways scientists, researchers, and policymakers can improve communication with the general public. The key parts of this course will address:
- effective messaging for your audience
- ways to incorporate storytelling into your presentations
- advice for working with the media
- advice for speaking directly with "normal" people
- best practices for using available communication tools, such as social media and video production
Textbook (optional)
- Olson, Randy, 2009, Don't Be Such a Scientist, Island Press, New York, 216p.
